Mangalore: Baroda Kisan Pakhwada & Baroda Kisan Diwas are unique events celebrated with an objective of reaching out to the farming community. These events are being celebrated to acknowledge the contribution of the farming fraternity to the society and to the economy of the country.  

After the successful endeavor last year, this year we are celebrating Baroda Kisan Pakhwada & Baroda Kisan Diwas with renewed enthusiasm. Last year as many as 250000 farmers participated in various outreach programs held by the Bank of Baroda Branches all over India. There was very positive and enthusiastic response to this one of its kind initiative from various quarters.

Campaign Period: October 01, 2019 to October 15, 2019
Objectives:
•A special day for celebrating farmer’s contribution towards growth of country and our Bank’s business.
•Appreciate long term associated farmer customers / senior citizens farmers of our Bank for maintaining their trust with us.
•This initiative promotes more and more farmers to get connected with the services of the Bank.  As a part of the “Baroda Kisan Pakhwada” various programs are organized by various branches of the Bank such Farmers’ Fairs, Night Meets in villages, health check-up camps for farmers as well as cattle, Farmers’ Conferences, Financial Literacy Camp, Felicitation Events for farmers etc.  Baroda Kisan Pakhwada and Baroda Kisan Divas aim at increasing levels / flows of advances in rural and agriculture sector.
•Promote our Banks various agriculture lending products viz. Baroda Kisan Credit Card (BKCC), SHGs/JLGs, Gold Loan, allied agriculture activities, farm mechanization, FPO/FPCs,  Food & Agro processing Units etc. along with other products for SME, Retail Banking , Liability & Wealth Management Products.
•Undertake nationwide advertisement/ publicity/ promotion campaign that would help us create awareness about our Bank, garnering new business and bringing new customers to our Banks fold.
•The main focus during the fortnight would be farmer engagement and creation of awareness among the farmers community regarding the various initiatives taken by the stakeholders including Government of India and our Bank in the agriculture ecosystem towards doubling the farmers income by 2022.

New Initiatives:
•A new agriculture digital platform by the name & style “Baroda Kisan” has been launched recently by the Bank that would take care of all the basic needs of the farmer. This platform provides services such as weather forecast, mandi prices, soil health and host of other advisory services that would benefit the farmers.

Members present at the press conference:
Shri. M J Nagaraja, General Manager and Zonal Head, Mangaluru Zone.
Shri. E S S R Ramachander, Deputy General Manager and Deputy Zonal Head, Mangaluru zone.