Mumbai, June 18: Deepfake videos have been a problem for many actresses, including Rashmika and now Rukmini. Some actresses have complained to the cyber police about this and remained silent. But actress Preity Zinta is going a step further and is ready to file a complaint against Google and Facebook (Meta). She has also received court permission for this venture.
The threat of deepfake for actresses has increased a lot recently. Many actresses have fallen victim to the threat of deepfake. Deepfake videos have been a problem for many actresses, including Rashmika and now Rukmini. Some actresses have complained to the cyber police about this and remained silent. But actress Preity Zinta is going a step further and is ready to file a complaint against Google and Facebook (Meta). She has also received court permission for this venture.
Actress Preity Zinta has moved the Bombay High Court seeking legal action against several websites, including Google and Facebook (Meta Platforms), for allegedly using her personal photos and videos to create deepfake videos using AI. The court has allowed the actress to file a comprehensive civil suit, alleging that her personality rights, copyright and reputation have been infringed upon, and the court has granted her permission.
Actress Preity Zinta, according to documents filed in the court, has alleged that many platforms and websites have shared deepfake videos, distorted images, memes and chatbot personalities created using artificial intelligence without her permission.
Advocate Rohan Kadam, who appeared for the actress before a single-judge bench of Justice Abhay Ahuja on June 16, said that the defendants (Google and Facebook) have made deepfake images and videos of the actress available to the public through various online platforms. The actress’s lawyers have argued that such content violates her legal rights and is damaging her image in public.
She has said that the dissemination of such distorted, false images and videos is affecting her reputation and personality. The suit alleges violation of her moral rights under the Copyright Act. Advocate Kadam told the court that since these controversial content is spread globally through digital platforms, its impact is very wide. Now the actress will also file a case against some other websites, including Google and Facebook.